Lee Cox
Global VP/ GM Emerging Brands at Deckers

“I had the pleasure of working with at HOKA as she led HOKA global brand marketing, creative, and communications. Martha is an exceptional leader whose disciplined, instinctive, and intuitive creativity transformed HOKA from a niche running brand into a powerful, emotionally connected global entity.

Under Martha's guidance, HOKA evolved into a brand that goes beyond simply making shoes; it has become a vital part of people’s lives. Her visionary work, especially with the "Time To…" campaign and the "Humans of HOKA" initiative, became integral to HOKA’s brand's DNA. These campaigns not only redefined brand messaging but also resonated deeply with audiences, fostering a connection that has significantly elevated HOKA's presence in the marketplace.

Martha is more than just a creative powerhouse; she is an empowering leader who inspires her team to push boundaries and embrace failure as a necessary part of growth. She cultivates a culture of trust, encouraging those around her to innovate and explore new ideas without fear. Her ability to nurture talent and foster collaboration creates an environment where creativity thrives.

In summary, Martha's leadership and creativity have not only shaped HOKA's identity but have also left a lasting impact on those who had the privilege to work alongside her. She is a remarkable asset to any organization, and I wholeheartedly recommend her for any future endeavors.”

Annie Vranizan
Director Global Marketing at Strava

“Martha grounded our approach to brand communications, supported the development of our company narrative, and continually helped establish relationships with non-profits and partner brands. She took the time to understand the challenge, review a strategy deck, and come to a discussion with ideas and questions. Martha's creative input across our most impactful projects and communications of the year helped us expand the brand and represent a broader perspective of what it means to be an athlete. Martha pushed our thinking to be stronger, and I’m grateful because of it.

Most importantly, Martha quickly become a trusted advisor to our content teams working at the front lines of social media. As the team confronted overwhelming commentary about politics, racism and other divisive issues. Thoughtfully and proactively Martha partnered with them to develop a stance and process for moderation and response. Showing up for athletes and for each other is a lot of work, but it is essential to building the community we want to become. At the center of these conversations Martha helped create a safe space to surface challenges and find solutions that work for each individual and the collective team. Dedicating 1:1 time to listening, learning and inspiring the development of a team playbook for collaboration.”

Alex Kurt
Senior Narrative Lead

“I had the privilege of reporting to Martha for just over four years at HOKA, and I'm in the position I'm in today thanks largely to her mentorship, guidance and management. As a manager, Martha puts her direct reports first, empowering the team to work at a level greater than the sum of its parts. Beyond our regular check-ins, her emotional intelligence helped ensure I was always challenged and engaged – she consistently set me up not only to perform well but to thrive and grow. Beyond that, Martha was keenly tuned into my passion and skill for writing, which led her to advocate for my switch to a copywriting role as soon as one opened up on our team. I'm a better employee – and person – thanks to Martha's leadership.”

Wyn Wiley
Known professionally as Pattie Gonia, is a drag queen, environmental and LGBTQ+ activist, and community organizer.

“It's rare to come across a person like Martha. There is power in her leadership and love in her actions. I've had the pleasure of working with her on projects that make space for marginalized people in the outdoors. Through this, I've seen her remarkable character, lack of ego, loyalty and her constant efforts to ally others. I trust her, I am thankful for her, she inspires me to be a better advocate.”